Associated Food Stores  is making grocery shopping more convenient through a partnership with Rosie, an integrated software company, which will provide online/mobile shopping opportunities to retailers. The new platform will enable participating AFS corporate and member stores to reach new customers, while providing consumer behavior analytics, data analysis and new marketing opportunities.

Saveway Market in Salmon, Idaho, is the first AFS member retailer to launch the service. The new program called Saveway Swift will launch on February 2, 2015 with in-store pickup. A delivery option will be added shortly. Several other member retailers will launch Rosie during the next month, including Lee’s Marketplace in Logan, Utah, Winegars Supermarkets in Roy and Bountiful, Utah and Clark’s Market in Snowmass, Colorado. AFS expects more retailers to follow in the coming months.

“We are delighted to team with Rosie to bring a new shopping experience to our guests,” said Neal Berube, president and CEO of AFS. “This alliance will transform the way people shop throughout the Intermountain West, how AFS operates and how independent retailers serve their guests.”

The partnership with Rosie will provide a seamless online/mobile shopping experience by allowing guests to order their groceries online and pick up the order at their local grocer. Certain participating retailers will also provide a delivery option for online orders. The cloud-based software remembers consumer shopping habits, builds shopper specific grocery lists from frequently purchased items and provides product recommendations based on individual shopping habits. Rosie is designed to work with all point of sale systems and does not require retailers to download software, allowing them to launch the new service quickly. Rosie’s services will help participating members of Associated Food Stores reach more busy moms, professionals and home-bound guests.

“Rosie provides best-in-class online/mobile shopping experiences for independent grocers and has transformed the way that local stores delight their customers every day,” said Nick Nickitas, Rosie’s CEO. “For the first time ever we’re putting Rosie’s renowned platform at AFS member and corporate stores. This is a radical step for online/mobile grocery shopping and something that only Rosie and AFS can deliver.”