It is a given that consumers expect the food they buy to be safe. However, for food producers, delivering on those expectations goes beyond meeting safety requirements. Can food stay safe longer? Is it possible to enhance safety with more natural ingredients? Can safety solutions enhance freshness?

The industry experts at Corbion say that a true focus on innovative ingredient solutions encompasses all those issues – and more.

“We know from experience and research that consumers want the foods they buy to stay safe, fresh and flavorful for extended periods of time,” says Abby Ceule, Director, Product Portfolio & Category Management, Corbion Caravan. “At the same time, they’re more interested than ever in clean label solutions and sustainability.”

Ceule says Corbion combines the industry knowledge and scientific creativity of the Caravan and Purac teams to deliver comprehensive solutions that “feed the love affair between our customers’ products and consumers.”

With the teams working together, Corbion’s future-focused thinking encompasses the changing needs of the baking, dairy and confectionery industries, along with beverage, meat and culinary.

“Safety and freshness are top concerns for all the industries we serve and they remain the focus for our product development,” says Niklas Andersson, Marketing Director, Food, Corbion Purac. “Our work is designed to help customers succeed by creating great products from natural ingredients that ensure safety, extend freshness and improve flavor.”

Corbion products will be featured at the IFT Annual Meeting and Food Expo in New Orleans, June 21-24, 2014, at booth #3341. Visitors will be able to sample and discuss such innovations as Ultra Fresh® for breads, buns and tortillas, a product that extends freshness, taste and flavor up to seven additional days. Corbion’s booth will also feature Verdad®, a natural safety solution for meat and poultry that extends shelf life while improving flavor profile and maintaining color stability.

To learn more about Corbion's innovative ingredient solutions, visit or stop by IFT booth #3341 to sample from the menu of the day.