WIESHEU answers the increasing demand for the baking industry in the North American market with a commitment to a new sales and service partner starting in July 2013. For ten years, the in store baking ovens designed and manufactured by this Southern Germany based market leader have already been sold into Canada and the USA. Bizerba came ready for the task to increase the market penetration throughout North America and will not only strategically expand the sales network, but also further professionalize the service offering. Both companies growing from German roots have worked together very successfully for years in different markets; it only made sense to get Bizerba as a partner for the US-American and Canada zone. WIESHEU now can further expand their international direction originating from their headquarters in Affalterbach.
The development is a significant increase in service for the North American market. This will surely be an important deciding factor for retailers and companies when investing in in store baking ovens. Particularly large, internationally active baking trades and food retail chains that want business partners at eye level, who deliver high quality, are present throughout the world and are familiar with the needs and legal basic conditions of the local market.
The USA is a country that is extremely exciting for WIESHEU due to its food sales structure and the predominant food culture. Not many manually oriented food operations, many large branch operations - both in the food retail stores as well as in the baking trade - serve the culinary needs of the consumers. In addition to this is the fact that the constant growth of high population density areas like New York or Los Angeles continue to push concepts of branch operations and food chains. New branches and sales points for baked goods spring up like mushrooms in order to cover the daily consumer demand. "All of these sales points need an in store baking oven, which guarantees the best product quality of baked goods and snacks in a small area and is also easy to operate. These criteria make a market attractive to us. The success of the past decade confirms this assessment", according to Volker Gross, Managing Director of the WIESHEU GmbH, in regards to the role of the USA. "But we always need people on site who know the market, who can act in our favor with the necessary technical expert competency. Thus, it is a great win for us to be able to excite Bizerba for our network in the USA as a sales and service partner after eight years of a successful, intensive cooperation in other global markets."
Mr. Groos goes into detail about the decision for a new partner: "We have to be able to rely on our worldwide service partners. Whether in the USA or in Germany - all decisions that are made around the world have to correspond with our company model. Since we already work very closely with Bizerba in other markets, we are convinced of the technical competency and their reliable working method during the many years. Thus, we reached a further and very decisive step for WIESHEU in regards to our corporation goal, internationalization. We are looking forward to the cooperation."