President and CEO Brandon Barnholt unveiled new branding for KeHE Distributors, LLC, at KeHE’s annual Holiday Show, held at McCormick Place in Chicago, IL.

“This new branding signals an important step in our continuing quest to be the preferred supply chain partner in Natural, Specialty and Fresh retail products," stated Barnholt.  “We are embarking on an exciting new phase in our company’s journey to make on-trend easy for our suppliers and retail customers. The past few years brought a great deal of change to our industry and KeHE has grown and added products and expertise to meet the needs of today’s marketplace. The KeHE brand name along with the new one earth logo effectively capture the scope of sales, marketing, product assortment, and supply chain expertise we bring to every channel of business we serve."

Barnholt added, “Nothing in our day-to-day relationship with supply and retail partners will change. The same team of professionals that serves these partners today will continue to serve  them tomorrow.  However, everyone will notice our determination and care in making on-trend easy for our partners.”  

KeHE’s new logo involves a multi-color globe that depicts KeHE’s three areas of product expertise – Natural & Organic, Specialty and Fresh.  “KeHE” in its familiar deep blue color remains. 

KeHE will continue to use the Tree of Life name in Canada and on its proprietary family of natural and organic food products sold into natural food stores across the U.S.


KeHE Distributors, based in Romeoville, IL, provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to over 30,000 retail customers in the chain grocery, independent grocery, natural food store, and niche specialty retail channels throughout North America.