Online grocer Peapod has partnered with Conagra Brands to launch three new meal kits featuring Frontera, the gourmet Mexican food line.
The new meal kits are currently available in Peapod’s Chicago markets and will roll out to other locations this summer. The three varieties are: Grouper with Tomatillo-Avocado Sauce; Ancient Grain Chorizo Cazuela; and Sweet + Savory Pork Tacos.
“Peapod prides itself at providing real solutions for its customers, from the convenience of reliable grocery delivery to creating stress-free one pot meals,” said Tony Stallone, vice-president of merchandising for Peapod. “Working with partners like Conagra is really helping us fill a need with busy consumers, and we’re seeing that firsthand in our sales data. Not only are kits tremendously popular with some of our most loyal shoppers, but they also seem to be attracting new fans.”
Dale Clemiss, senior vice-president of the gourmet food group at Conagra, described the Frontera brand as a “staple for any home that loves contemporary and bold Mexican recipes.”
“By partnering with Peapod on these meal kits, we’re helping consumers prepare a homemade meal with fresh ingredients that can be made in a matter of minutes, yet still delivers an authentic Mexican experience,” Mr. Clemiss said.
Peapod said sales for its meal kits have increased more than 250% over the past year. In addition to meal kits, Peapod’s full grocery store selection includes a variety of ready to heat, eat and cook items, including pre-cut vegetables, zucchini noodles and cauliflower rice.