“As FSMA 204 enforcement continues, effective traceability practices may provide a competitive advantage, influencing consumer preferences and market dynamics," said Joe Smirlies, senior vice president of product management at Invafresh.
In Mintel’s 2024 “Salty Snacks report," 30% of consumers said that they seek out new flavors, 35% of them said that they would consider purchasing more salty snacks if there were more interesting flavors, and 29% agreed that it’s fun to try snacks with unusual flavors.