According to the Hass Avocado Board, avocado sales from the Q2 holidays combined reached 154.6 million units, generating $191.6 million in sales. 

The Idaho Potato Commission brought its Big Idaho Potato Truck, and Shuman Farms rolled out its Giant Sweet Onion to Georgia Southern’s Paulson Stadium for a Rooted Rivalry.

In July, Superfresh Growers partnered with Team Nosh, a group of social media content creators, on an educational campaign about cherries.

The company is launching its new marketing campaign for the season, ‘Always a Good Play.'

Within the fresh mushroom category, Highline and other shippers are seeing strong demand for organic.

The campaign is targeting six US cities — Atlanta, Boston, Dallas, Denver, Detroit, and Philadelphia.

Having great products is of course crucial, but staying on the cutting edge of the latest marketing and merchandising trends is also key.

A sport named for a vegetable has an official fruit.

When it comes to trends in back-to-school, convenience snacks and pre-packaged on-the-go items continue to rank high for families.

The company’s new ‘Modern Roots’ campaign celebrates its century-long heritage growing carrots in North America with a modern, vibrant design, the company said.