Specialty cheese purchases are powerful. According to the IDDBA and Nielsen Perishables Group (NPG), the average basket total at checkout is $48, but with a specialty cheese purchase that total is raised to $92. Leverage this purchasing power by cross-merchandising cheese throughout various instore departments.
Consumers are more likely to pair specialty cheese with categories that revolve around at-home cooking, entertaining and indulgence. Here are a few ways that supermarkets can help drive specialty cheese purchases.
When it comes to specialty cheese and meat department purchases, There is a 66 percent buyer overlap. The IDDBA and NPG recommend setting up displays or offering recipe ideas that combine specialty cheese and fresh beef steak. Make recipe cards available in the meat department or online to show customers how a steak can be prepared with a variety of specialty cheeses, such as blue cheese .
Ease of preparation and endless flavor options make specialty cheese perfect for occasions that focus on entertainment. From picnics to cocktail parties, let customers know how they can feature cheese at events. For example, hold classes on how to prepare a charcuterie platter or how to pair wine and cheese for a party.
The bakery and deli departments are highly connected physically, but not in customer minds. The IDDBA and NPG recommend placing baguettes and bagels next to spreads and cheeses, so customers can make the connection.
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