Technomic’s number one food trend for 2015 centers on social media; it claims that “dining is no longer just a personal experience, but a staged event that imparts bragging rights.” As such, food packaging, merchandising, and plating should be designed with phone snapshots and social-media sharing in mind.
Here are a few ways that supermarkets across the country are using various social media platforms.
Meijer posts pins with cheese-based recipes, such as Brie Bites and Garlic and Gouda Pull-apart Bread, as well as creative cheese plating ideas.
Whole Foods posts videos of cooking demonstrations to its Facebook page, which are great for followers to share. The retailer also posts pictures with links to gourmet recipes.
Alfafa’s Market had success with Foursquare by posting coupons that popped up when users were nearby, bringing them into the store when they might otherwise have not stopped to shop.
Earlier this year, Wegmans wrapped a #TweetYourEats twitter campaign in an effort to get people to tweet photos of their football tailgating meals for a chance to win a $250 gift card.
Part two of our favorite muffin and loaf cake flavors for the Autumn-Winter season. We firmly believe once you taste our muffins and cakes, you will love them.