Rates & Specs | Supermarket Perimeter

Rates & Specs

Print Rates
Ad size	1x	6x	12x
Spread	$11,300	$10,150	$9,200
Full page	$6,250	$5,625	$4,990
2/3 page	$4,475	$4,050	$3,625
1/2 page	$3,625	$3,300	$3,000
1/3 page	$2,900	$2,575	$2,250
1/4 page	$2,475	$2,250	$2,050
Product Showcase	$625	$525	$420

Website Classified Ads: $650 / month. For Classified and Marketplace section ad rates and specs, contact Troy Ashby at tashby@sosland.com or (816) 589-1827.

Size in inches
Size	Standard (Non Bleed)	Trim Size	With Bleed
Spread	16 x 9.25	17.5 x 10.75	17.75 x 11
Full Page	7.25 x 9.25	8.75 x 10.75	9 x 11
1/2 Page Horizontal	7.25 x 4.625	8.75 x 5.25	9 x 5.5
1/2 Page Vertical	3.5 x 9.25	4.25 x 10.75	4.5 x 11
1/2 Page Island	4.625 x 7.5	5.25 x 8	5.5 x 8.25
1/3 Page Horizontal	7.25 x 2.75	8.75 x 3.625	9 x 3.875
1/3 Page Vertical	2 x 9.25	2.75 x 10.75	3 x 11
1/4 Page Vertical	3.5 x 4.625	4.25 x 5.25	4.5 x 5.5
Product Showcase	3.5 x 2.75	—	—

*Live Area: Minimum .375” from trim on all sides.

Size in Millimeters
Size	Standard (Non Bleed)	Trim Size	With Bleed
Spread	406.4 x 234.95	444.5 x 273.05	450.85 x 279.4
Full Page	184.15 x 234.95	222.25 x 273.05	228.6 x 279.4
1/2 Page Horizontal	184.15 x 117.475	222.25 x 133.35	228.6 x 139.7
1/2 Page Vertical	88.9 x 234.95	107.95 x 273.05	114.3 x 279.4
1/2 Page Island	117.475 x 190.5	133.35 x 203.2	139.7 x 209.55
1/3 Page Horizontal	184.15 x 69.85	222.25 x 92.075	228.6 x 98.425
1/3 Page Vertical	50.8 x 234.95	69.85 x 273.05	76.2 x 279.4
1/4 Page Vertical	88.9 x 117.475	107.95 x 133.35	114.3 x 139.7
Product Showcase	88.9 x 69.85	—	—

*Live Area: Minimum 9.525 mm from trim on all sides

Printing: Offset
Binding: Perfect Bound
Paper: Cover: 80 lb. coated; Body: 45 lb. coated

MATERIALS REQUIRED
PDF/X-1a: 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and QR code resolution must be 1200 dpi.

SUBMIT FILES
preflight@sosland.com
For additional information, contact the Preflight Department.

Colors Available
Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. PMS colors will be converted to CMYK using the US Web Coated (SWOP) v2 profile.

4-Color Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed a production charge of $150 per hour. Proofs will be provided upon request to the advertiser if production deadlines are met.

SupermarketPerimeter.com

ADVERTISING POSITIONS

LEADERBOARD
$2,375
728x90 pixels - desktop
320x50 pixels - mobile

EXPANDABLE LEADERBOARD
$2,625
728x90 pixels & 728x200 pixels - desktop
320x50 - mobile

INLINE MEDIUM RECTANGLE
$2,625
300x250 pixels

MEDIUM RECTANGLE 1
$2,375
300x250 pixels

MEDIUM RECTANGLE 2
$1,775
300x250 pixels

ANCHOR
$2,850/week
970x90 pixels - desktop
320x50 pixels - mobile

SPECS

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

ONLINE AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
- For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *NOT accepted for expandable leaderboards.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

HTML5 AD MATERIAL REQUIREMENTS

File Size (zipped file): 200 KB maximum

All files must be combined into one HTML5 zip bundle containing the image folder, html index file, and javascript file (if applicable).

Click-tag: HTML5 file must contain an embedded click-tag.

URL must be https:// (secure website)

File Format: Recommend GAM (Google Ads Manager) compatible when built in GWD (Google Web Designer) or other similar program.
For additional information, refer to https://support.google.com/admanager/answer/7046799?hl=en

VIDEO AD MATERIAL REQUIREMENTS

300x250 pixels
Max Initial Load File Size: 40 KB
Add'l File Weight (Polite Download): 1.2 MB
Format: Third Party Tags only
Format Category: In-banner Video tags (IBV) (can be converted from VAST to IBV by companies like Mixpo)
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
Maximum animation is 15 seconds. Any audio in the ad must be User Initiated (on click).
Controls: "Close X", Play, Pause, Rewind, Volume
Font: 16 pt

Newsletters

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

NEWSLETTER AD MATERIAL REQUIREMENTS

File Size: 50 KB maximum
File Format: JPG, GIF, animated GIF. Animated GIFs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated GIF, please be sure your logo and most pertinent content is on the first frame.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL. Do NOT use bit.lys
  Tracking URLs are accepted. Third Party Tags and and 1x1 tracking pixels* are NOT accepted for newsletter ads.
Resolution: 72 ppi
Color Depth: 8 bit (256 colors)

SUPERMARKET PERIMETER DAILY

This daily newsletter spotlights the latest industry news and insights along with technology updates, consumer data, and trends.

M/W/F

Blockbuster: $2,375
(550x150 pixels, File size: 50k max)
Medium Rectangle 1: $2,375
(300x250 pixels, File size: 50k max)
Medium Rectangle 2: $1,900
(300x250 pixels, File size: 50k max)
Sponsored Message: $2,100
106x107 pixel logo or image. Title: Up to 55 characters including spaces. Description: up to 150 characters including spaces. Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

T/TH

Blockbuster: $1,575
(550x150 pixels, File size: 50k max)
Medium Rectangle 1: $1,575
(300x250 pixels, File size: 50k max)
Medium Rectangle 2: $1,250
(300x250 pixels, File size: 50k max)
Sponsored Message: $1,425
106x107 pixel logo or image. Title: Up to 55 characters including spaces. Description: up to 150 characters including spaces. Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

SUPERMARKET PERIMETER WEEKLY

A weekly wrap-up of the top headlines and breaking news impacting fresh perimeter departments.
Exclusively Sponsored

Medium Rectangle and Sponsored Message: $3,675/month.

Medium Rectangle
(300x250 pixels, File size: 50k max)
Sponsored Message
106x107 pixel logo or image. Title: Up to 55 characters including spaces. Description: up to 150 characters including spaces. Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as "click here" in your message.

Supply a click-thru URL for each ad submitted. Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

Supermarket Perimeter Protein Insights Weekly

Protein Insights Weekly provides retail meat department decision makers a focused look into the week’s top headlines, trends and product updates for the meat and poultry category.

Blockbuster: $2,000
(550x150 pixels, File size: 50k max)
Medium Rectangle 1: $2,000
(300x250 pixels, File size: 50k max)
Medium Rectangle 2: $1,325
(300x250 pixels, File size: 50k max)
Sponsored Message: $1,750
106x107 pixel logo or image. Title: Up to 55 characters including spaces. Description: up to 150 characters including spaces. Supply click-thru URL. Title and image will link to your URL. Do not include a call to action such as "click here" in your message.

Supply a click-thru URL for each ad submitted.

See an example of the newsletter ad positions

SUPERMARKET PERIMETER PRODUCE INSIGHTS WEEKLY

The NEW Produce Insights Weekly newsletter provides the most important news, trends and insights to keep you informed on the latest in the produce category.

See an example of the newsletter ad positions

Digital Edition

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

DIGITAL EDITION AD MATERIAL REQUIREMENTS

MONTHLY SPONSORSHIP

$2,300/month

WIDE SKYSCRAPER*

160x600 pixels – desktop
640x100 pixels – mobile
File Size: 200 KB maximum
File Format: JPG, GIF, Animated GIF
URL: Supply a click through URL. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

BLOCKBUSTER (In the digital edition email alert)

550x150 pixels
File Size: 50 KB maximum
File Format: JPG, PNG, GIF, Animated GIF
URL: Supply a click through URL for each ad submitted. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

DIGITAL EDITION SPONSORSHIP + VIDEO or INTRO AD

$2,725/month

WIDE SKYSCRAPER* and BLOCKBUSTER

(See specs above)

60-SECOND VIDEO* (On the digital edition intro page**)

Title: Up to 55 characters
Description: Up to 150 characters
Get the Video Specs

or

INTRO AD*(On the digital edition intro page**)

360x300 pixels – desktop
File Size: 200 KB maximum
File Format: JPG, PNG, GIF, Animated GIF
URL: Supply a click through URL. Tracking URLs are accepted.
- Third Party Tags and 1x1 tracking pixels are NOT accepted.

*Lead reporting is not available for this position.
** Video/intro page do not appear on mobile/HTML5 versions of digital edition.

See an example of the digital edition ad positions

See an example of the digital edition alert ad positions

Sponsored Content

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

SPONSORED ARTICLE

$2,100/week

ARTICLE

Article headline: Up to 55 characters (including spaces)
1,000 words maximum
Main image: 1200x800 pixels
4 photos maximum within article (vertical or horizontal); 72 dpi, 635 pixels wide

PROMOTION IN SUPERMARKET PERIMETER DAILY NEWSLETTER

Teaser text: Maximum 175 characters (including spaces)

Exclusive ads on SupermarketPerimeter.com article landing page

ADVERTISING SIZES

LEADERBOARD
728x90 pixels - desktop
320x50 pixels - mobile

MEDIUM RECTANGLE 1
300x250 pixels

AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
- For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *Not accepted for expandable leaderboards.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

Please email ad materials to webads@sosland.com

SPONSORED VIDEO

$2,100/week

VIDEO

Video main image: 1200x800 pixels
Video Headline: Up to 55 characters (including spaces)
Video Teaser: 500 words maximum
Get the Video Specs

PROMOTION IN SUPERMARKET PERIMETER DAILY NEWSLETTER

Teaser text: Maximum 175 characters (including spaces)

Exclusive ads on SupermarketPerimeter.com video landing page

ADVERTISING SIZES

LEADERBOARD
728x90 pixels - desktop
320x50 pixels - mobile

MEDIUM RECTANGLE 1
300x250 pixels

AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
- For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *Not accepted for expandable leaderboards.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

Please email ad materials to webads@sosland.com

Slideshow

EXCLUSIVE SPONSORSHIP - $1,575 / SLIDESHOW

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

SLIDESHOW MATERIAL REQUIREMENTS

Slideshow Title: 55 characters (including spaces)
Slideshow Description: 260 characters (including spaces)
Slide Images: 1200x800 pixels, under 1 Mb in size for each slide
Slide Titles: 60 characters (including spaces)
Slide Descriptions: 300 characters (including spaces)
Recommendation to submit 4-6 slides

ADVERTISING SIZES

LEADERBOARD
728x90 pixels - desktop
320x50 pixels - mobile

MEDIUM RECTANGLE 1
300x250 pixels

AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
- For video ads, please speak to your sales rep about pricing.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *Not accepted for expandable leaderboards.
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

See an example here

Please email ad materials to webads@sosland.com

Webinars

Sponsors are responsible for finding their speakers and presenting the webinar. We will provide one of our knowledgeable editors to moderate your event.

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all webinar materials to Carrie Fluegge (cfluegge@sosland.com)

WEBINAR MATERIALS REQUIRED FROM SPONSORING COMPANY

PowerPoint file
Webinar title
Webinar description, 50-100 words
Date and time of webinar
Speaker’s names, titles, photos and short bios
Company logo
Photos or imagery relating to topic

Sosland Publishing helps you market and present your event to our unique database. Webinars typically run 30 minutes to 1 hour.

WEBINAR PROMOTION
Your webinar will be promoted in the following ways:

A dedicated registration page
Full-page advertisement in Supermarket Perimeter magazine
2 special email blasts to our qualified email lists
1 month of promotion on our online webinar listing page
1 month of advertising on supermarketperimeter.com
1 month of promotion in our daily and weekly newsletters
2 weeks of promotion in our social media
2 special event email reminders sent to registrants

REPORTING AND HOSTING

A complete list of all registrants and attendees to contact directly
A report of the questions submitted during the Q&A session
Your webinar will be archived online for one year.

AVAILABLE FEATURES

Private chatting window for speakers
Option to provide downloadable resources to the audience
Poll Questions
Surveys
Videos

POWERPOINT BEST PRACTICES

SLIDE DESIGN BASICS

File Size: 50 MB Maximum size slide deck
File Format: Must be PPT or PPTX
Only one master slide is permitted
The first slide animation must be set to start on click
Slide transitions are not supported.
Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

AVOID USING

Type size smaller than 17 point type
Embellished type (type with shadows, bevels, or special effects)
Textured or gradient backgrounds
Slide numbering on the slide Header, Footer, or Master slide

TIPS TO MAXIMIZE LEGIBILITY

Your presentation should have a 4:3 or 16:9 aspect ratio
Use larger font sizes than you would normally
Use simple design elements and solid color blocks
If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to 800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16-bit)".

Targeted Email Marketing

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

TARGETED EMAIL MARKETING MATERIAL REQUIREMENTS

File Format: HTML only (to be provided by advertiser).
- JPG, GIF and PDF are NOT acceptable file formats.
  (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
We recommend a maximum of 600 pixels width. Length can vary.
All links must be coded into the HTML file and begin with https://.
Text should be coded as HTML text rather than embedded in images.
Full image paths in the code must be used (ex: https://www.domain.com/images/graphic1.jpg) and images hosted on your server.
Do not use Rich Media, Javascript or Image Maps. The use of Image Maps does not allow our system to track clicks.
Specify the subject line.
Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
Get additional email design tips.

White Papers

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

WHITE PAPER MATERIAL REQUIREMENTS

File Format: PDF only
Title: Up to 55 characters (including spaces)
Short Description: up to 150 characters (including spaces)
Long Description: 500 - 800 characters (including spaces)
Cover Image: 195x252 pixels; JPG, PNG or GIF
The sales representative will review the white paper content to verify it is appropriate for the selected site.

Audience Extension

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

FACEBOOK

DESIGN SPECS

File Format: JPG or PNG
Image Ratio: 1.91:1 to 1:1
Amount of text allowed on image: no more than 20%
Recommended resolution: 1080x1080 pixels

ADDITIONAL INFORMATION

Ad Headline: 25 characters (including spaces)
Description Text: 90 characters (including spaces)
Link Description: 30 characters (including spaces)
Final URL (Landing Page)
Facebook and/or Instagram page of your business. (Facebook requires publishers to tag a business partner's page when posting branded content. If a page does not exist for your business, we are unable to run a campaign on Facebook or Instagram.)

GOOGLE RESPONSIVE DISPLAY AD

DESIGN SPECS (REQUIRES 2 IMAGES)

File Format: JPG or PNG
1-Landscape (1.91:1) Ideal dimensions are 1200x628 pixels. Minimum dimensions are 600x314 pixels; Max file size is 5120 KB.
1-Square (1:1) Ideal dimensions are 1200x1200 pixels. Minimum dimensions are 300x300 pixels. Max file size is 5120 KB.
Amount of text allowed on image: no more than 20%

ADDITIONAL INFORMATION

Ad Headline: 25 characters (including spaces)
Long Headline: 90 characters (including spaces)
Description Text: 90 characters (including spaces)
Business Name: 25 characters (including spaces)
Final URL (Landing Page)

Automated Marketing Campaign

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
Send all ad materials to Jon Hall (jhall@sosland.com)

AMC TARGETED EMAIL

AMC TARGETED EMAIL MATERIAL REQUIREMENTS

File Format: HTML only (to be provided by advertiser).
- JPG, GIF and PDF are NOT acceptable file formats.
  (Code generated from MailChimp, Constant Contact and other similar email services are NOT accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service).
We recommend a maximum of 600 pixels width. Length can vary.
All links must be coded into the HTML file and begin with https://.
Text should be coded as HTML text rather than embedded in images.
Full image paths in the code must be used (ex: https://www.domain.com/images/graphic1.jpg) and images hosted on your server.
Do not use Rich Media, Javsacript or Image Maps. The use of Image Maps does not allow our system to track clicks.
Specify the subject line.
Send seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
Get additional email design tips.

ROS ADS

LEADERBOARD
728x90 pixels - desktop
320x50 pixels - mobile

+ MEDIUM RECTANGLE
300x250 pixels

ANCHOR
970x90 pixels - desktop
320x50 pixels - mobile

ROS AD MATERIAL REQUIREMENTS

File Size: 200 KB maximum
File Format: JPG, GIF, animated GIF, HTML5 and Third Party Tags. If submitting Third Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
URL: Supply a click-thru URL for each ad submitted.
- Include https:// in the URL.
  Third Party Tags*, UTM tags, DCM tags, and 1x1 tracking pixels* are accepted for website ads.
  *NOT accepted for expandable leaderboards
Resolution: 72 ppi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

ANCHOR AD FREQUENCY

2x ROS Ad
- Ads targeted to audience and behavior (Opened/Not Opened of email 1)
- Can be a Leaderboard/Medium Rectangle Companion for 10 days, or an Anchor for 1 week (7 days)

CREATIVE SERVICES
At advertiser's request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display material, ad alterations, etc. The advertiser will be billed $150 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.

Video

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

SUBMIT FILES
webads@sosland.com

VIDEO REQUIREMENTS

CODECS
supermarketperimeter.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264.
Video: H.264
Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
supermarketperimeter.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in full screen mode a minimum width of 1024 pixels is recommended.