Rates & Specs

Print Rates
Ad size	1x	6x	12x
Spread	$10,750	$9,675	$8,750
Full page	$5,950	$5,350	$4,750
2/3 page	$4,250	$3,850	$3,450
1/2 page	$3,450	$3,150	$2,850
1/3 page	$2,750	$2,450	$2,150
1/4 page	$2,350	$2,150	$1.950

Ad size	1x	6x	12x
Product Showcase	$600	$500	$400
Classified	$155/inch	$145/inch	$125/inch

Note: Supermarket Perimeter and Commissary Insider are the same size. Trim for both is 8.75 x 10.75. Live area is a minimum of .375" from the trim. Please contact your sales representative for full specifications.

Printing: Offset
Binding: Saddle-stitched
Paper: Cover: 100 lb. enamel; Body: 40 lb. enamel
Publication Trim Size: 8.75" x 10.75"
Live Area: Minimum .375” from trim on all sides

Material Required
PDF/X-1a 2001. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap images and OR code resolution be be 1200 dpi.
Laser proofs are for content only.

Colors Available
Publication prints standard 4-color process. PMS colors will be converted to the U.S. Web Coated (SWOP) v2 profile. Metallic and PMS colors are printed at additional cost.

4-Color Density Specifications
Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Preferred Media
Email. PDF/X-1a files can be e-mailed to preflight@sosland.com. For additional information, contact the Preflight Department.

Creative Services
At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display materials, ad alterations, etc. The advertiser will be billed $125 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.

Bleed or oversized advertisements
Acceptable in ads 1/2 page and larger. Dimensions for bleed ads other than those listed above available on request. Full page and spread: All ads must extend 1/8" beyond the trim marks. Note: Vital advertising material matter should be kept at least 3/8" away from binding and trimming edges. Bleed ads will trim 1/8" from all sides. Keep bleed area free of crop and register marks. Advertisers will be billed for alterations or design services requested to any digital ad.

Size in inches:
Size	Standard (Non Bleed)	With Bleed	Trim Size
spread	16 x 9.25	17.75 x 11	17.5 x 10.751
full page	7.25 x 9.25	9 x 11	8.75 x 10.75
1/2 horizontal	7.25 x 4.625	9 x 5.5	8.75 x 5.25
1/2 vertical	3.5 x 9.25	4.5 x 11	4.25 x 10.75
1/2 island	4.625 x 7.5	5.5 x 8.25	5.25 x 8
1/3 horizontal	7.25 x 2.75	9 x 3.875	8.75 x 3.625
1/3 vertical	2 x 9.25	3 x 11	2.75 x 10.75
1/4 vertical	3.5 x 4.625	—	—
Product Showcase	3.5 x 2.75	—	—

Size in Millimeters:
Size	Standard (Non Bleed)	With Bleed	Trim Size
spread	406.4 x 234.95	450.85 x 279.4	444.5 x 273.05
full page	184.15 x 234.95	228.6 x 279.4	222.25 x 273.05
1/2 horizontal	184.15 x 234.95	228.6 x 139.7	222.25 x 133.35
1/2 vertical	88.9 x 234.95	114.3 x 279.4	107.95 x 273.05
1/2 island	117.475 x 190.5	139.7 x 209.55	133.35 x 203.2
1/3 horizontal	184.15 x 69.85	228.6 x 98.425	222.25 x 92.075
1/3 vertical	50.8 x 234.95	76.2 x 279.4	69.85 x 273.05
1/4 vertical	88.9 x 117.475	—	—

Rate Protective Clause
All advertising contracts accepted are subject to change in rate upon notice from the publisher. Contracts in force at the time of announcement will be honored for up to 12 months from the effective date of the change. Contracts may be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

Payment Terms
Invoices are dated the day first copies are mailed. Full payment is due upon receipt. Yearly contracts paid in advance earn an additional discount. Cash discount is not allowed. Advertising rates for individual ads will be confirmed with the foreign currency rate of exchange at the time the order is received. All payments to be made in U.S. currency by check or transfer.

Commission
15% of gross billing allowed to recognized agencies on space, color, bleed and position, provided account is paid in full within 60 days of invoice date. Commission is not allowed on other charges such as reprints, production costs, conversions, typesetting or special binding and trimming. Publisher reserves the right to waive commission if payment is not received in full within 60 days of invoice date.

Advertorials
An advertorial is a sponsored article or commercially written editorial feature. An advertorial may be written in-part or in-total by the editorial staff or may be produced by the sponsors. Size of advertorials ranges from one to 24 pages. Contact the publisher for rate information.

Frequency Discount
Rates are straight frequency based on the number of insertions, regardless of size. Non-contract advertisers must earn frequency discounts before reduced billing will occur. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient space to earn a lower rate.

Publisher's Protective Clause
All advertising orders are accepted subject to the terms and provisions of the current rate card. Advertiser and advertising agency agree to assume all liability for content including, but not limited to text, illustration, representation, trademarks, labels or other copyrighted matter of advertisements printed or the unauthorized use of any person’s name or photograph arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order. The publisher reserves the right to reject, discontinue or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising which he feels is not in keeping with the publication’s standard. Publisher reserves the right to place the word “advertisement’ with copy which in the publisher’s opinion resembles editorial matter. Publisher is not liable for delays in delivery and/or nondelivery in the event of Acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down or any condition beyond the control of the publisher affecting production or delivery in any matter.

SUPERMARKETPERIMETER.COM RATES & SPECS

POSITIONS:

LEADERBOARD
$2,250/month
728x90 pixels - desktop
320x50 pixels - mobile

EXPANDABLE LEADERBOARD
$2,500/month
728x90 pixels & 728x200 pixels
320x50 pixels (mobile size)
(Depicted by solid line)

MEDIUM RECTANGLE 1
$2,250/month
300x250 pixels

INLINE MEDIUM RECTANGLE
$2,500/month
300x250 pixels

MEDIUM RECTANGLE 2
$1,700/month
300x250 pixels

INTERSTITIAL
$3,000/week
640x480 pixels - desktop

SPECS

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

ONLINE AD REQUIREMENTS
File Size: 200k Maximum
Format: JPEG, GIF, animated GIF, HTML5 and 3rd Party Tags. If submitting 3rd Party Tags for a leaderboard, separate tags are needed for desktop and mobile sizes.
Flash (SWF) is not accepted. For video ads, please speak to your sales rep about pricing.
Resolution: 72 dpi
Color depth: 8 bit (256 colors)
Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD SPECIFICATIONS

Dimensions are 640x480 (width x height in pixels)
The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
The ad system will automatically create the close window function and place the close-X graphic in the upper-right of the creative.
Any audio in the ad must be User Initiated (on click)
The Interstitial Ads will serve to each site user no more than once per day.
File format: GIF/JPG.
Maximum File Size: 200K
3rd party tags are not accepted
Submovie Loads: Initial movie only. No submovie loads allowed.
Frame Rate: 20 frames per second maximum.
Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

VIDEO AD SPECIFICATIONS

Format Category: In-Page Video Units
Format (WxH): 300x250 pixels
Max Initial Load File Size: 40KB
Add'l File Weight (Polite Download): 1.2MB
Audio Initiation: User Initiated (on click)
Maximum Animation Length: Anything up to 15 seconds
Controls: Control – "Close X", Play, Pause, Rewind, Volume
Font: 16 pt
Web Site Labeling & Other Items: Label – "Advertisement"

PROMOTION IN SUPERMARKET PERIMETER NEWSLETTERS

Image: 300x225 pixels
Teaser text: Maximum 145 characters (including spaces)

DIGITAL EDITION RATES & SPECS

MONTHLY SPONSORSHIP
$2,175/month

DIGITAL EDITION SPONSORSHIP INCLUDES TWO AD LOCATIONS

Wide Skyscraper - In the digital edition Nxtbook platform: 160x600 pixels; 200k maximum; JPEG, PNG, Animated GIF
Blockbuster - In the digital edition email alert: 550x150 pixels; 50k maximum; JPEG, GIF, Animated GIF

DIGITAL EDITION SPONSORSHIP + VIDEO
$2,600/month

Includes the Wide Skyscraper and Blockbuster
60-second Video – On the Digital Edition Intro Page

MATERIALS DUE

All materials must be received 10 business days prior to the launch date.

VIDEO SPECS

SUBMIT FILES TO
webads@sosland.com using Hightail, FTP, WeTransfer or similar service.

VIDEO CODECS
Supermarketperimeter.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264.
Video: H.264 Audio MP3: (160 kbps)

OTHER ACCEPTABLE CODECS
Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG
Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

FILE SIZE
The maximum supported media file size is 5 GB before uploading.

INTERLACE
All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

FRAME RATE
Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

BITRATE
A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

ASPECT RATIO
Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported, however 16:9 is recommended.

FRAME SIZE
Supermarketperimeter.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024x576 pixels for 16:9 widescreen or 1024x768 pixels for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720 pixels. For videos that are intended to be displayed in full screen mode a minimum width of 1024 pixels is recommended.

*Wide skyscraper ad and video/intro page do not appear on mobile/HTML5 versions of digital edition.

NEWSLETTER SPECS

MATERIALS DUE
All materials must be received 10 business days prior to the launch date.

NEWSLETTER AD REQUIREMENTS
File Size: 50k maximum
Format: JPEG, GIF, animated GIF. Animated gifs only display the first frame of animation in Outlook versions prior to 2016. If you are submitting an animated gif, please be sure your logo and most pertinent content is on the first frame. 1x1 tracking pixels are not accepted for newsletter ads.
Resolution: 72 dpi
Supply click-thru URL. The title and image will link to your URL.

SUPERMARKET PERIMETER DAILY

This daily newsletter spotlights the latest industry news and insights along with technology updates, consumer data, and trends.

Blockbuster:
$2,750/month
550x150 pixels
File size: 50k max

Medium Rectangle 1:
$2,750/month
300x250 pixels
File size: 50k max

Medium Rectangle 2:
$2,200/month
300x250 pixels
File size: 50k max

Sponsored Message:
$2,500/month
200x133 pixel image
200x50 pixel logo; Format: Transparent PNG
Sponsored Message title: up to 55 characters (including spaces).
Sponsored Message description: up to 150 characters (including spaces). Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Click here to see an example of the newsletter and ad positions

PERIMETER FOOD SAFETY

This monthly newsletter provides the latest news and best practices for food safety within the supermarket perimeter.

Blockbuster:
$1,800/month
550x150 pixels
File size: 50k max

Medium Rectangle:
$1,800/month
300x250 pixels
File size: 50k max

Sponsored Message:
$1,500/month
200x133 pixel image
200x50 pixel logo; Format: Transparent PNG
Sponsored Message title: up to 55 characters (including spaces).
Sponsored Message description: up to 150 characters (including spaces). Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Click here to see an example of the newsletter and ad positions

SUPERMARKET PERIMETER WEEKLY

A weekly wrap-up of the top headlines and breaking news impacting fresh perimeter departments.
Exclusively Sponsored

Medium Rectangle and Sponsored Message:
$3,500/month
300x250 pixels
File size: 50k max
106x107 pixel logo or image.
Sponsored Message title: up to 55 characters (including spaces).
Sponsored Message description: up to 150 characters (including spaces). Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Click here to see an example of the newsletter and ad positions