Christmas is a big holiday for turkey companies, as consumers buy turkeys for big family meals, and supermarkets do a great job of getting their stores ready for the rush. But in 2022, things are a little different for the category. Just like in the first two pandemic years, it looks like the category may take something of a hit.
Daymon’s 2022 Consumer Holiday Study, a survey conducted in October, found that 42% of Gen Z and Millennial consumers are hosting their own holidays this year, and their holiday shopping behavior is different than the older generations.
For Carlisle, Pa.-based retail chain GIANT, seasonal promotions play a key role in helping to create differentiation and setting the stage for “theater presentation” within and across the store, said Ted Williams, GIANT’s director of nonfoods.