Brioche as a category has grown by $98 million compared to this time last year and branded offerings are outpacing private label growth in the sector, according to Nielsen, US Foods, January 2023.
St Pierre finds that those consumers who upgrade to a quality bread product from St Pierre often go on to spend more on quality meats and cheeses, too.
St Pierre returns to EXPO West this March, will help drives sales with National Brioche Day in May and is back at IDDBA in June. Find out how America’s favorite brioche brand can help you.
Despite inflation, dollar sales in bakery are up almost 12% from last year, according to IDDBA Marketplace Report data from June, indicating that the instore bakery has indeed bounced back from COVID, said Paul Baker, founder of Manchester, UK-based St Pierre Bakery.