The Ajinomoto Group addressed misinformation about MSG with a viral #CancelPizza TikTok campaign.

On TikTok, Sunkist and its creative partners share recipes featuring Sunkist citrus fruits.

The Kroger Co. has been getting creative with its social media marketing, tapping into viral trends to make ads that do not look like ads.

Among businesses that post both organic and sponsored content, 72% say organic TikTok content is extremely valuable to their company’s overall marketing performance, while 55% say the same for ads.