The company plans to recognize moms who go above and beyond during the upcoming high school football season.

Fresh Cravings partnered with Sarah Tracey, sommelier and founder of New York-based The Lush Life, to create videos on Instagram showcasing wine and other food pairings with Fresh Cravings products.

Family-owned dip brand Fresh Cravings has begun a second round of its ‘Find the Golden Lid’ sweepstakes.