Brioche-style packaged baked foods have seen rapid growth in recent years and gained heightened profile in late 2022 with the announcement by Grupo Bimbo SAB de CV that it had acquired St Pierre Group.
Offering quality brioche as an upgrade is the perfect way to increase basket spend because it also drives incremental sales in other areas of the store, St Pierre said.
Brioche as a category has grown by $98 million compared to this time last year and branded offerings are outpacing private label growth in the sector, according to Nielsen, US Foods, January 2023.
St Pierre finds that those consumers who upgrade to a quality bread product from St Pierre often go on to spend more on quality meats and cheeses, too.
St Pierre returns to EXPO West this March, will help drives sales with National Brioche Day in May and is back at IDDBA in June. Find out how America’s favorite brioche brand can help you.
St Pierre returns to EXPO West this March, will help drives sales with National Brioche Day in May and is back at IDDBA in June. Find out how America’s favorite brioche brand can help you.