Brands such as St Pierre are delivering a first-class experience for shoppers, which in-turn drives category growth for retailers. Read why it’s premium brands delivering growth for in-store bakery.
Brioche as a category has grown by $98 million compared to this time last year and branded offerings are outpacing private label growth in the sector, according to Nielsen, US Foods, January 2023.
St Pierre finds that those consumers who upgrade to a quality bread product from St Pierre often go on to spend more on quality meats and cheeses, too.
St Pierre returns to EXPO West this March, will help drives sales with National Brioche Day in May and is back at IDDBA in June. Find out how America’s favorite brioche brand can help you.
Manchester, UK-based brioche category leader St Pierre is set to launch a new non-brioche bake-at-home range, with authentic French baguettes and crusty rolls.