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Freshly is halting its direct-to-consumer meal delivery business. The company, which was acquired by Nestle in 2020, updated its website in late December to reflect the change.
Meal solutions will continue to play a huge role in the fresh perimeter of the future, but they will definitely look different from today’s solutions, said Rick Stein, vice president of fresh for Arlington, Va.-based FMI – The Food Industry Association.
For budget-conscious consumers, supermarket deli entrées become the ideal choice for restaurant-quality meals without the added costs of tipping and the extra fees involved when using a mobile delivery service.
Retail fresh produce is at a crucial juncture in its history, said Bruce Peterson, president of Bentonville, Ark.-based Peterson Insights Inc. How it responds to this moment will play a huge role in determining whether it continues to enjoy its coveted status.
Dawn is the perfect partner for in-store bakeries. Achieve donut program perfection while saving on labor, using high quality ingredients and making consistently excellent donuts. Come learn more at IDDBA Booth 1785.