Juliemar Rosado, director of retail and international marketing for the National Watermelon Promotion Board (NWPB), Winter Springs, Florida, says with a category item like watermelons, good merchandising is important because it confirms the value, health and versatility of the product, which are some of the primary drivers for watermelon sales.
Avocados continue to excel as a top fruit drawing customers into produce departments coast to coast. And although the California crop was greatly reduced this season due to extreme heat and wildfires, the industry remains optimistic that there will be plenty available to spread on toast and liven up parties in guacamole dishes.
As of late March, the weather has been favorable with no major freeze issues and sufficient chill and dormancy needed for a quality pear crop, says Kevin Moffitt,president and CEO of the Milwaukie, Oregon-based Pear Bureau Northwest.
Now more than ever, consumers are searching for clean foods with recognizable ingredients they can trust. At Vandemoortele, we launched our own Clean Label in 2020 as a transparent promise to clearly state our ingredients.