Competition for consumers’ food dollars has never been more intense. Today’s food landscape is dotted with a bevy of traditional supermarkets, discounters, dollar stores, and online grocers. And that’s just the segment of food retailers. As consumers gravitate to prepared food options, restaurants are grabbing a greater share of their food spend.

Boosting your fresh department foodservice is best done by connecting to the biggest generation yet — if you understand what it is they want