A research note published by Morgan Stanley shortly after the House legislative proposal was approved said it would be a “headwind” for packaged food and beverage manufacturers.

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US report.

Deloitte found 62% of surveyed food and beverage executives planned to use precision analytics to identify new brands and growth opportunities this year, and it expects such tools will be used more profitably to derisk innovation investments.

Morning meals have become a quick, heat-and-eat process for US consumers, according to a Future of Morning report from Circana projecting trends through 2027.

The panel’s final major trend for 2025 is toward more natural sweeteners such as sugar, honey, maple and other syrups.

What people are looking for in grocery stores has changed a lot in the recent past, particularly across different age groups.

As younger consumers look for meals that are both flavorful and affordable, Filipino cuisine is drawing increased attention, according to the “Flavor Chase” trends report for 2025 from Tastewise.

More than two-thirds of brand owners expect to maintain or increase their use of contract packaging and contract manufacturing in the next few years.

Lower-impact and more sustainable packaging made an appearance in the latest predictions trends.

Signed by California Governor Gavin Newsom, the first-in-the-nation law goes into effect Dec. 31, 2027.