The boxes can be customized by supermarket retailers with their own logos, along with branding from other sponsored companies, creating a great new way for suppliers to advertise their products.
The brand donates 100% of its profits to the Newman’s Own Foundation, which follows founder Paul Newman’s wishes to “give it all away” and nourish and transform the lives of children who face adversity.
“The Little Springtime Campaign and Sweepstakes," offering 10 consumers in the US and 10 consumers in Canada opportunities to win $1,000 in groceries from a choice of retailers, will end May 15.