The rise in the importance of sustainably-raised meats in today’s world can be characterized by a significant shift in consumer preferences, driven by an increase in education and awareness of health, environmental and ethical considerations.

Amalthea, a goat cheese manufacturer in the Netherlands, has always collected data on its manufacturing process, but historically it took a while to analyze and make any substantial change.

Recent outbreaks of E. coli in meat have sparked concern, highlighting the never-ending and critical challenge of ensuring food safety.

Consumers — especially younger ones — are seeking bold and more globally-inspired flavors, while still being convenient, and those trends are driving the pork industry in 2024.

Consumer perception of case-ready meat is changing, with 87% of consumers saying case-ready is as good or better than meat cut and packaged in the store.

With such rising interest in all-natural and organic products, marketing and merchandising these items is fairly easy.

According to the 2023 Power of Meat report, 49% of consumers make an effort to buy from companies that care about animal welfare.

Today’s consumers are looking for more variety with 48% saying they are interested in trying new bacon items, according to Mintel.

For 2024, as the availability of bacon rose and pricing leveled off to what consumers are willing to pay, retailers have begun promoting it and consumers are responding by purchasing bacon at or above prior levels.

Price remains the primary barrier to consumers purchasing and consuming more bacon.