The report finds that produce department sales reached $69.6 billion in 2020—an 11.4% increase. Shoppers are purchasing more produce than pre-COVID-19, with shoppers buying more fresh fruit (+8.9%) and more vegetables (+14.2%).
Americans’ seemingly endless appetite for avocados continues to grow, and producers in California and Mexico are confident there will be plenty of product to meet that demand as spring yields to summer.
With more and more consumers wanting the same quality and consistency in their fresh produce 365 days a year, demand for greenhouse-grown product continues to surge.
The hydroponic technology allows Green Life Farms to grow leafy greens in oxygenated water – without soil – then harvest and package them in a controlled environment, reducing the risk of contamination and preserving flavor and freshness.