Most protein consumers are motivated by health and wellness, with 50% of respondents associating protein with “healthy diet” and 46% with “healthy lifestyle.”

The agency first announced this program in June.

 Planterra is expanding its line of plant-based proteins to help consumers eat their best with its True Bite Plant-Based Chicken Cutlet, which the company says is the first plant-based chicken cutlet on the market. 

It’s been many years since plant-based began to transform US retail grocery meat cases, but the category continues to evolve in new and interesting ways that promise even more growth.

The Protein PACT unites the meat industry with a common goal of gaining consumer trust.

The report examines the year ahead for meat in North America, as well as issues concerning the world. 

The company discussed its recent partnership with the Martin family in North Carolina.