The Better Hawaiian Roll launch comes on the heels of the company’s June portfolio addition of The Better Bun line, which features high protein, low-carb bun varieties.
The increased capacity will allow FreshRealm to continue to address the growing omnichannel retail environment and rising consumer demand for quality, value driven, consistent fresh meals, according to the company.
In the first wave of grocery e-commerce, many retailers were content to take all of their tens of thousands of brick-and-mortar SKUs and put them on a platform as is, with no real thought to a strategy for how to move them.
Freshly is halting its direct-to-consumer meal delivery business. The company, which was acquired by Nestle in 2020, updated its website in late December to reflect the change.