Consumers love the convenience and safety of packaged food products. At the same time, they’re concerned about the environment and want to reduce waste wherever possible.
The increased capacity will allow FreshRealm to continue to address the growing omnichannel retail environment and rising consumer demand for quality, value driven, consistent fresh meals, according to the company.
In the first wave of grocery e-commerce, many retailers were content to take all of their tens of thousands of brick-and-mortar SKUs and put them on a platform as is, with no real thought to a strategy for how to move them.