Walmart executives expect more of the same in the second quarter after the introduction of Bettergoods, a line of about 300 private label products.

Bettergoods products are focused on three applications, according to Walmart — creating culinary experiences, plant-based and “made without.”

Walmart customers who purchased certain sold-by-weight meat, poultry, pork and seafood products as well as certain organic oranges, grapefruit, tangerines and navel oranges allegedly paid more than the lowest in-store advertised price for those products.

A small group of cattlemen and local investors are partnering with Walmart to connect the various points of beef supply chain together to efficiently provide a secure beef supply.

Consumers responded favorably to reduced food prices at Walmart Inc. late in the fiscal year ended Jan. 31.

In FMI's “Power of Private Brands 2023” report, 53% of consumers said private label offerings are very or extremely important in determining where they shop.

Walmart is on the verge of upgrading its delivery program to track consumer shopping and consumption habits with AI to automatically restock items without customers visiting a store.

Even after the COVID-19 pandemic, the number of digitally active Walmart customers continues to increase, the company said.

The new Travis Kelce’s Kitchen line features seven of the football star’s favorite dishes inspired by Kansas City flavors.

“While that would put more unit pressure on us, we welcome it because it’s better for our customers," C. Douglas McMillon said.