Convenience. Health and wellbeing. Transparency. They’re all huge trends in themselves. Put them together, and you have a force to be reckoned with — and a vision for the grocery fresh perimeter that’s very bright indeed.
Fresh Cravings partnered with Sarah Tracey, sommelier and founder of New York-based The Lush Life, to create videos on Instagram showcasing wine and other food pairings with Fresh Cravings products.
It’s no surprise to hear that shoppers are worried about inflation and are changing their buying habits accordingly, Jonna Parker, principal of the Fresh Center for Excellence at IRI, said in a recent IRI-sponsored webinar.