Responding to the results of its own nationwide survey regarding consumer attitudes toward chicken and plant-based alternatives, the National Chicken Council (NCC) has asked the Food and Drug Administration (FDA) and the US Department of Agriculture (USDA) for clearer guidance and enforcement of misleading product labels.

Panelists were asked to give predictions for the alternative protein category by the year 2050 at the Future Food-Tech Alternative Proteins event June 21 in New York.

Plant-based foods are going mainstream as they appeal to a broader swath of consumers.