Products that include callouts for additional nutritional value, such as “good source of calcium,” or wellness claims like “heart healthy” are likely to resonate with consumers, according to 84.51°.
The FMI/NIQ Transparency Trends 2023 report found the proportion of grocery shoppers saying transparency is important increased seven percentage points from 2018 to 2023 (69% and 76%, respectively).
The startup's founders partnered with a pediatric nutritionist to develop the concept three years ago after noting a gap in the children’s snacking segment for “fresh and clean” options.
Real fruits and nuts provide a healthful halo by adding nutrients to baked goods, sometimes by replacing less desirables, such as saturated fat, and other times by boosting protein, fiber, vitamin and mineral content.