In FMI's “Power of Private Brands 2023” report, 53% of consumers said private label offerings are very or extremely important in determining where they shop.
A recent survey found the average American has only 52 total minutes per day to prepare, eat and enjoy their meals, with one-third of consumers saying they have less than 30 minutes to prep and enjoy meals.
The trend of small, at-home social gatherings has continued post-pandemic, with over 58% of consumers preferring more intimate gatherings over large events, the study found.
A study found that 69% of consumers are interested in chocolate with healthy ingredients, 74% want snacks that are nutritious and energizing and 71% want chocolate that supports their mental health.
Higher interest rates, reduced savings and fewer government benefits from SNAP are impacting how consumers spend their money and, in turn, strategy, Kroger's CEO said.
The FMI/NIQ Transparency Trends 2023 report found the proportion of grocery shoppers saying transparency is important increased seven percentage points from 2018 to 2023 (69% and 76%, respectively).
Consumers have a variety of priorities in how they spend their food dollars, and they’re trying to find a balance between money, time, taste, nutrition and experience.