LOS ANGELES — Wonderful Pistachios has added a new flavor to its No Shells product line.
Sea Salt & Pepper was already a popular flavor for the In-Shell line, and according to the company, 60% of consumers who purchase that flavor exclusively buy that one flavor.
Now consumers can enjoy their favorite flavor with the added convenience of No Shells.
“We are proud to offer consumers tasty, healthy, high-quality snacking options,” said Diana Salsa, associate vice president of marketing for Wonderful Pistachios. “Shedding the shells with Wonderful Pistachios Sea Salt & Pepper No Shells gives fans another convenient way to enjoy their favorite snack on-the-go.”
The new product will be available across North America in 5.5-ounce, 11-ounce, 22-ounce and 2.25-ounce bags. Wonderful is also offering retailers a 72-count display that pairs the new flavor with the No Shells Sea Salt & Vinegar variety.
At the beginning of the summer, Wonderful will launch a consumer campaign for the No Shells line involving both digital marketing and in-store promotions.