In Supermarket Perimeter's February 2023 issue, we highlighted four innovative products that are new to the fresh perimeter. You can read this story and more in our digital issue here.

Rich Products

Rich Products has added another trend-forward option to its expansive menu for restaurant operators: the Gluten-Free Parbaked Detroit Style Pizza Crust. The new 9”x7” premium personal-sized crust satisfies growing consumer demand for gluten-free and Detroit style pizzas. Like other parbaked pizza crusts from Rich’s, the Gluten Free Detroit Style Crust offers operators the flexibility and ease of a freezer-to-oven format that bakes up reliably and consistently every time with minimal skill required.


Godshall’s is debuting its latest bacon innovation, All-Natural Uncured Canadian Turkey Bacon, at Sam’s Club locations nationwide. Featuring a real wood smoked flavor from a blend of hickory and applewood, the bacon is gluten-free and contains no msg or nitrates, Godshall’s said. Sam’s Club customers can pick up two 10-oz packages of Godshall’s Canadian turkey bacon sold together at a retail price of $8.94.

Farmer Focus

Farmer Focus is expanding its pre-seasoned chicken line with three new, globally inspired flavors: Honey Jalapeño Chicken Party Wings, Black Garlic and Ginger Boneless Skinless Chicken Thighs, and Caribbean Jerk Seasoned Boneless Skinless Chicken Breast. The original line — which included Zesty Peruvian Boneless Skinless Chicken Breast, Savory Chophouse Boneless Skinless Chicken Thighs, Rich Red Curry Bone-in Skin-on Chicken Thighs, Toasted Lager Half Chicken and Lemon, and Cracked Pepper Boneless Skinless Chicken Breast — launched in March 2022.

Rubicon Bakers

For the first time, consumers nationwide can purchase Rubicon Bakers’ Vegan Lemon Raspberry Cupcakes at over 1,800 Kroger stores through a creative collaboration between Washington red raspberry farmers and the Certified B Corporation. The Washington red raspberry industry partnered with Rubicon Bakers’ Research and Development team to feature a Washington red raspberry puree in both the filling and icing that complements the citrusy lemon cupcake flavor. The cupcakes are packaged in a 4-pack clamshell with a suggested retail price of $5.99.