Pinterest users are planning for the future, looking to know what’s next in a wide variety of categories. For the last three years, 80% of Pinterest report predictions have come true, according to the platforms’ global search data in an analysis period from July of 2018 to June of 2022.
One of the big trends affecting the baking world in the coming year, according to Pinterest Predicts, is wildflours. Gen X and Millennials are behind this trend that turns sweet treats into floral works of art with items such as wildflower cupcakes and daisy desserts. As Pinterest describes it, this trend is “trading bouquets for bouqakes.”
The following terms are highly trending on the platform:
- Daisy cupcakes +85%
- Wildflower cupcakes +110%
- Herbal apothecary aesthetic +1025%
- Purple floral cake +85%
- Sage green cupcakes +210%
As we’ve seen in years past, this trend lends itself especially well to cakes. Florals have been popular for spring cakes, but bakers can find creative ways to reinvigorate the designs.
For instance, edible flowers can be pressed and crystallized to accent cakes and turn them into blooming masterpieces. Edible flowers also make cakes more sustainable, which is becoming much more important to consumers with the environment in mind. It’s a no-waste way to adorn desserts while also keeping with colorful themes.
“Couples have long used fresh flowers to decorate their wedding cakes, but now, the difference is that the flowers become part of the dessert instead of being discarded after the cake is cut. Violets, marigolds, pansies, and even some rose varieties are types of edible flowers that couples can use to create a zero-waste wedding cake,” says Samantha Iacia, associate editor at WeddingWire. “For background, edible flowers were popular during the Victorian era—not just as garnish, but also as a way to add flavor and color to foods. The same concept appeals to modern-day couples who want a natural-based wedding cake made without synthetic ingredients.”