WEST DES MOINES, Iowa — Hy-Vee, Inc. has promoted two executives to new positions.
CEO Jeremy Gosch was named vice chairman of Hy-Vee’s board of directors and Donna Tweeten was named president.
Gosch started his Hy-Vee career in 1996 as a part-time clerk at the Coralville, Iowa, store and was named store director at Eldora, Iowa, in 2002. He held store leadership positions in several communities before joining Hy-Vee’s executive leadership team in 2012 as assistant vice president, operations, for Hy-Vee’s northeast region. He was promoted through various executive leadership roles in merchandising, marketing, strategy and operations before being named president, chief operating officer, in December 2021. Since then, he has fulfilled several executive leadership roles in preparation for this promotion.
As president, Tweeten will oversee Hy-Vee’s private brands, merchandising, marketing and digital initiatives. She will also oversee the operations of Hy-Vee’s new retail media network Red Media. Tweeten’s promotion marks the first time a woman has been named president of Hy-Vee.
Tweeten’s career with Hy-Vee began in 2006 as assistant vice president of communications. She was promoted to assistant vice president of marketing in 2009, and in 2011, she was selected as vice president of brand image. Tweeten was promoted to vice president of marketing/communications in 2013, and in 2014 she was named senior vice president, chief marketing officer. In early 2016, she was promoted to executive vice president and elected to Hy-Vee’s board of directors, and later that year she became executive vice president, chief marketing officer/chief customer officer. In 2017, Donna began overseeing brand experience for Hy-Vee, and in 2020, she was also named chief of staff.