LEAMINGTON, ONT. — This week, FMI – The Food Industry Association held a livestream for its 2022 Gold Plate Award announcements.

Pure Flavor award graphicSource: Pure Flavor® © 2022

Greenhouse produce supplier Pure Flavor received the Gold Plate Award in the Industry Supplier category for its ‘Eat Well Together to Be Well Together’ marketing campaign, which supported FMI’s National Family Meals Month.

“The recipients of the 2022 Gold Plate Awards represent a collective industry effort to help families stay strong with family meals,” said Leslie G. Sarasin, FMI’s president and CEO. “I’m particularly proud of the programs that went the extra mile to connect the importance of family meals, however one defines family, to mental health. Through creative messages, in-store promotion and innovative employee engagement, the passion for the Family Meals Movement is just one way our industry stands out.”

Pure Flavor’s ‘Eat Well Together to Be Well Together’ campaign encouraged consumers to pursue a healthy lifestyle together as a family during the holiday season by offering recipes and family activity ideas.

“Our omni-channel approach to connect with consumers with our ‘Eat Well Together to Be Well Together’ campaign ensured that we connected with the right people on the right channel at the right time with the right message,” said Chris Veillon, Pure Flavor’s chief marketing officer. “The promotion of National Family Meals Month was right in our wheelhouse as a brand since our year-round promotional strategies are focused on just that, families.”

According to Pure Flavor, through the company’s partnership with the Healthy Family Project, they received more than 20,000 e-newsletter subscribers and saw 94,000 impressions and 11,000 engagements between their social media accounts combined.

Their National Family Meals Month promotions also gained more than 436,000 impressions on social media, and more than 15,500 surveys were completed.

“Healthy Family Project was honored to partner with Pure Flavor for National Family Meals Month,” said Tracy Shaw, senior digital marketing manager for the Healthy Family Project. “It is important that we are part of any momentum that helps create a healthier generation. This partnership was an excellent example of how we can fuel healthy lives and create family moments with fresh produce.”