MANCHESTER, UK — Following Grupo Bimbo’s acquisition of St Pierre Groupe, St Pierre has restructured its leadership team and appointed David Wagstaff to managing director.

Wagstaff has served as the company’s VP North America for the last two years and has held commercial and management positions in the global food industry for more than 30 years.

“St Pierre Groupe is an entrepreneurial business that has achieved phenomenal success, both at home and internationally, using insight to develop brands and products that carry global appeal,” Wagstaff said. “Through its exceptional branded propositions, the business has made St Pierre the biggest brioche brand in America and the UK. All that is down to the fact that we have a stellar team based in the UK and US who work hard to create authentic experiences and drive brand awareness for our brands, worldwide. I am pleased to say that the leadership team at St Pierre Groupe remains largely unchanged following the acquisition, allowing us to continue to build the brands and drive growth with the unique St Pierre spirit for which our company is known.”

The rest of St Pierre’s leadership team comprises Paolo Benedetto (chief financial officer), Jen Danby (chief marketing officer), Brett Rhodes (supply chain director), Muriel Vanoli (quality, compliance director) and Yann Neveu (procurement director).

“Demonstrating an understanding of the global consumer mindset and delivering products that cater to it, is at the heart of everything we do and is, in large part, the reason we have secured such a fantastic result in joining Grupo Bimbo,” Wagstaff said. “It’s an incredibly exciting time for our brands and talented team of people, providing access to the right infrastructure and expertise to propel St Pierre and our brands on to even greater success.”