ROCHESTER, N.Y. — In September, Ithaca Hummus launched Ithaca Squeeze, on-the-go pouches of hummus for kids.

"As a parent myself, I know the challenge of providing kids with nutritious foods they'll actually want to eat," said Chris Kirby, founder and CEO of Ithaca Hummus. "We found that one in four parents are concerned their kids aren't getting enough protein, so we took this notion head on when creating Ithaca Squeeze, while also prioritizing the bold, delicious flavor Ithaca is known for. We look forward to creating more unique products that surprise and delight our loyal fans and stand out in the crowded snack space, while also bringing added value."

“Knowing about two students per classroom suffer from a food allergy, parents are always looking for healthy and allergy-friendly snacks for lunchboxes and Ithaca Squeeze delivers,” the company said. “Made with sunflower butter in place of traditional sesame, one of the top nine allergens, parents can feel good about packing Ithaca Squeeze as a school snack. Now with the use of sunflower seeds, Ithaca Squeeze offers more protein per serving. Squeeze it on your favorite crackers, chips, and veggies, or eat it straight up to make lunch boxes, or even office snacking, more enjoyable and filling!”

The three available flavors are Plain, Beet and Red Pepper.