Boulder Brands, a leading health-and-wellness company comprised of natural brands that address specific consumer health needs, will debut a total of 20 new products at the 2013 Natural Products Expo West, March 7 - 10 in Anaheim, CA. The launch of these new items is a reflection of Boulder Brands' unique vision to change the way we eat through social community engagement, strong retailer collaboration and innovation ahead of consumer needs.

Through each of its brands, Boulder Brands addresses specific dietary needs, including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based (Earth Balance), heart health (Smart Balance) and weight management (Best Life). Each of these categories is well positioned for growth. People following gluten-free or plant-based diets alone make up an estimated 30% of the American population.

"What we do differently, is listen to consumers in real-time, share insights across our diverse brands and learn from our retail partners to shape what's possible for healthy lifestyles," says Steve Hughes, CEO of Boulder Brands.

Boulder Brands Product Launches at Natural Products Expo West

Glutino:

    1. Toaster Pastries - Strawberry

    2. Toaster Pastries - Apple

    3. Shake and Pour Pancake Mix

Earth Balance:

    1. Vegan Buttery Flavor Popcorn

    2. Vegan Aged White Cheddar Flavor Popcorn

    3. Vegan Aged White Cheddar Flavor Puffs

    4. P.B. Popps

Udi's:

    1. Chocolate Chip Granola Bars

    2. Cranberry Almond Granola Bars

    3. Ancient Grain Granola Bars

    4. Blueberry Cashew Active Granola

    5. Cherry Walnut Active Granola

    6. Chocolate Chip Pecan Cookies (shelf-stable)

    7. Salted Caramel Cashew Cookies (shelf-stable)

    8. Peanut Butter Coconut Cookies (shelf-stable)

    9. Sea Salt Pita Chips

    10. Mediterranean Madness Pita Chips

    11. Sea Salt Ancient Grain Crisps

    12. Aged Cheddar Ancient Grain Crisps

    13. Indian Spice Ancient Grain Crisps About Boulder Brands, Inc.