Global bakery manufacturer and ingredients distributor Dawn Foods unveiled its new Global Bakery Trends Report and announced its latest product innovation, Dawn Exceptional Pak Perfect Non-Sticky Glaze at IBIE.
Showcased at Dawn Foods’ IBIE booth, the patent-pending glaze technology allows for packaged yeast-raised donuts to stay non-sticky for up to five days.
“Dawn’s latest donut innovation provides grocers and manufacturers with a solution that keeps yeast-raised donuts looking great while staying fresh, longer,” said Roja Ergun, director of research & development, Wet Ingredients, Dawn Foods North America. “Our new donut glaze remains intact, non-sticky, and greatly reduces waste and assists with the labor needs of bakeries.”
Consumer feedback has also been positive—through Dawn Sensory Testing, 66% of consumers noted they prefer Pak Perfect yeast-raised donuts over traditional glazed donuts.
"Our new Global Trends report and donut glaze are the latest examples of Dawn’s commitment to provide industry-leading insights, high-quality products, and innovative solutions to our customers,” said Carrie Jones-Barber, chief executive officer of Dawn Foods. “These offerings provide a greater understanding of consumer wants and needs and drive efficiencies for our customers. Dawn continues to inspire new ideas and fresh thinking to help bakeries succeed every day, and we look forward to demonstrating our industry leadership at IBIE.”
For the past three years, Dawn Foods’ Global Market Research & Insights teams researched the most significant changes in consumer behavior, including fielding a global study to create first-of-its-kind proprietary research. The team interviewed more than 3,000 consumers and visited hundreds of bakeries, grocery stores and food service establishments globally to observe how these trends come to life.
Dawn's 2023 Global Trends include:
Technology Transformation: Technology has forever changed the consumer eating experience, transforming how we choose, receive, and consume food – whether it be via touch screen ordering or sharing food experiences virtually. This trend will only accelerate in the years to come – 57% of global consumers* plan to order more food online in 2023 than they have previously.
Experience Exploration: Consumers seek foods that not only enhance their nostalgic memories but incorporate fresh and new flavor experiences from other cultures. For example, while 56% of global consumers* have tried American baked goods – like chocolate chip cookies and apple pie – 30% of consumers* actively plan to try traditional African baked goods.
Daily Delights: Tied to the growing importance of mental wellness, consumers are finding ways to bring moments of joy into their daily routine with smaller-sized, high-quality sweet treats. This trend will continue in the years to come – 77% of global consumers* will continue eating sweet baked goods regularly moving forward.
Mindfulness Matters: Acutely aware of how their choices affect their personal health, their community and their planet, consumers are looking for authenticity and want to make a positive impact on the world. When it comes to the environment, 71% of global consumers* are willing to pay a premium for sweet baked goods that are made sustainably.