WASHINGTON — The Annual Meat Conference (AMC) has a new look, which was unveiled by the North American Meat Institute (NAMI) and FMI – The Food Industry Association on Oct. 21. The groups said they partnered with Midan Marketing to redesign the forum to better address meat customers’ demands and encourage strategic trading partner experiences.

“Our pulse on the shopper has never wavered, but we recently made some new discoveries about our organizations, the businesses we represent and how we deliver an event experience to support our members’ goals for innovation and growth,” the groups said. “We decided that 2023 is our year to design a brand with the team at Midan Marketing that evokes a modern, personalized protein experience.”

NAMI and FMI laid out their objectives for AMC 2023, focused on exploring protein’s attributes and advantages:

  • Helping to define, market and sell brand and products.
  • Creating a forum and re-establishing connections with potential partners, contacts and opportunities – both within and throughout the industry.
  • Delivering data, trends and insights to give brands and products a distinctive point of view to differentiate and position attendees’ businesses.
  • Providing an extensive range of food and sensory experiences, product demonstrations and exciting presentations that can only be experienced in-person at AMC.
  • Unveiling the Power of Meat, a key industry analysis of shoppers’ attitudes and purchasing decisions for meat.

AMC 2023 will be held March 6-8 at the Hilton Anatole in Dallas, the first time in two years it will meet in person.

The conference scheduled to meet in Washington on Feb. 7-9, 2022, was cancelled due to spread of the Omicron variant. The previous year, AMC was hosted virtually.