After an extensive national search, the Wisconsin Milk Marketing Board named Chad Vincent its new CEO on Tuesday.

Vincent has experience taking startups, turnarounds, family-owned brands, and Fortune 50 divisions to record levels of sales and profitability, according to a WMMB release. For the past seven years, he has served as chief marketing officer and senior vice president of strategic development at Satori Cheese. Prior to that, Vincent held positions with HJ Heinz, Miller Brewing Company, Fiskars Brands and more.

"I am extremely excited about our new hire, Chad," WMMB board chair Connie Seefeldt said. "The board is really impressed with his experience and we are excited to see how he will improve upon the fantastic work our team has been doing."

Vincent, a native of East Lansing, MI, received his undergraduate and MBA degrees from Michigan State University. A resident of Milwaukee,Vincent and his wife, Windy, are the parents of four children.