CORREGGIO, ITALY — Italian cured meat producer Veroni is the first brand for Italian charcuterie. The company noted a 23.7% increase in 2021 revenues and with an 30% rise in Q1 2022.
“The results we have achieved in the US since we opened our slicing facility in Logan, NJ, in 2016 have exceeded our expectations,” said Marco Veroni, president of Veroni USA. “We have entered the market with a clear objective: offering American consumers the opportunity to enjoy the authentic taste of Italian charcuterie by importing our product directly from our facilities located in the Emilia-Romagna region.
“It may sound like a brave choice, but it proved to be the right one. US consumers are discovering the pleasure to eat Italian food and are more and more open to purchase products that stand out for quality, flavor and taste. Through our charcuterie, we bring in the USA ‘a slice’ of genuine Italian gastronomic tradition.”
Veroni reported annual sales of EUR 140 million ($150 million) and is looking to grow its business in the United States. To increase its brand awareness, the company has planned advertising campaigns on online food-centered magazines such as Taste of Home and Food & Wine, and on radio such as iHeart's Z100, as well as sponsorships of sports events like the Miami Open.
“We want US consumers to have the opportunity to taste the difference of our products, and large events like tennis tournaments are the right place to meet and connect with our target,” said Emanuela Bigi, marketing manager of Veroni.