Core-Mark, a leading national food and beverage distributor, announced a commitment to the Partnership for a Healthier America (PHA) at last week's NACS Show in Atlanta.
Core-Mark — one of the largest distributors and marketers of fresh and consumer packaged goods in North America — was joined by Aloha Petroleum (operators of Aloha Island Marts) and Ricker Oil Company (operators of Ricker's convenience stores) in the partnership.
“Core-Mark is excited to join PHA in its ongoing efforts to help address childhood obesity issues and improve the country’s overall general health through improved nutrition. At Core-Mark, we have worked hard over most of the last decade to bring fresher, healthier solutions to our customers. Our commitment to PHA is to not only continue, but accelerate that commitment, to our retail customers and also work to bring better nutrition and healthier lifestyles to our internal Core-Mark family as well” says Jon Bratta, Core-Mark’s vice president of marketing.
The company says it will promote the healthier offerings it distributes to more than 40,000 retail locations. Core-Mark will modify merchandising sets to incorporate healthier options, and will provide FNV and Drink Up marketing materials to its retail customers free of cost.