NEW YORK — New Zealand meat producer Silver Fern Farms is now selling its environmentally friendly beef in Jewel-Osco grocery stores in the US.
Silver Fern’s USDA-approved Net Carbon Zero by Nature 100% Grass-Fed Angus Beef is available in 134 Jewel-Osco stores.
Following the Fall 2021 expansion of its premium Lamb and Venison Medallions in Jewel stores, Silver Fern Farms now offers a new selection of Net Carbon Zero 100% Grass-Fed Ground Beef, Tenderloin Steak, Top Sirloin Steak, Rib-Eye Steak, and New York Strip Steak, according to the company. The product range launched in selected New York City and Los Angeles supermarkets in March.
With exports to 60 countries and now supplying the US market with its Grass-Fed product for four decades, Silver Fern Farms' Net Carbon Zero by Nature product is a further step along its journey towards becoming a nature positive food brand.
"Our Net Carbon Zero by Nature Angus Beef steaks and ground Beef have exactly the same bold, nutrient dense and unmatched texture of our famous 100% Grass-Fed suite of meat cuts," said Silver Fern Farms CEO Simon Limmer. "All of our cattle browse outside in nature all year-round on a diverse diet of rich clover and rye grasses, on farms that can increasingly offset the emissions they produce. This is truly beef made better."
Silver Fern Farms' approach to managing the emissions harnesses the biodiversity on New Zealand farms that offers significant capacity to sequester carbon.
The company utilizes "insetting" which means the carbon credits needed to offset the emissions of the product are found by working with farmers. By optimizing the role that the farms, where the animals are raised, can play in acting as carbon sinks, Silver Fern Farms sources carbon credits from its own supply chain rather than having to rely on purchasing carbon credits from other projects.