inStream announced a new partnership with Marsh Supermarkets, as the company joins the inStream retailer network of 38,000 plus retail locations nationwide, offering point-of-sale (POS) and digital marketing programs to today's value-driven consumers.
"We have chosen inStream as our partner to offer new savings and value through its personalized POS marketing program which reinforces our Fresh Idea loyalty offers and commitment to deliver savings and value to Marsh shoppers," said Amit Bhardwaj, Marsh's senior director of Customer Loyalty. "inStream was an obvious choice for Marsh and O'Malia's Food Stores given the company's deep understanding of how to deliver value to consumers, enhance our loyalty program and enable us to potentially impact each and every transaction."
The Marsh/inStream partnership will reach millions of shoppers across 73 stores located in Indiana and Ohio with personalized, targeted offers on the front of consumer receipts.
inStream drives customer engagement and sales via personalized targeting based on customer-specific purchase data:
Bridging POS to digital programs with measurable results
Extending and build loyalty with Marsh and O'Malia's frequent shoppers
Generating trial and repeat purchases via coupon/promotion offers with timely calls to action supporting in-store merchandising programs
"We are excited to partner with Marsh and are committed to delivering strong and meaningful marketing programs to its shoppers through multiple touchpoints," commented inStream CEO, Ann Raider. "Marsh is a leading supermarket retailer and we are delighted to add them to our retailer network to help national advertisers who are continually looking to develop effective personalized targeted marketing. Marsh will enjoy the benefit of leveraging our unique offer management platform and marketing solutions to targeted shoppers, enhancing the shopper experience while driving the next sale—where and when they shop."
Headquartered in Indianapolis, Marsh operates 73 Marsh Supermarkets and O'Malia Food Markets in Indiana and Ohio, with 38 Indiana pharmacy locations.