PHOENIX – Salsa and hummus specialist Fresh Cravings is making the best of a supply-chain issue, turning a shortage into a sweepstakes.
Fresh Cravings is giving away $20,000 in cash prizes in its Find The Golden Lid Sweepstakes. Now through March 28, 31 lucky individuals who find a golden-colored lid on select Fresh Cravings Hummus products in Walmart stores nationwide will be randomly selected to win one of the cash prizes. These limited-edition golden lids can be found on Fresh Cravings’ Hummus lineup, which includes Roasted Red Pepper, Classic, Roasted Garlic, Everything Bagel, Honey Jalapeño, and Spicy Red Pepper.
“As a company overall, and especially as marketers, we’ve had to think creatively when facing current supply chain challenges,” said Jay Whitney, CMO of FoodStory Brands. “We took what could have been an issue with mismatched lids—one that is a departure from our black lid aesthetic—and turned it into a fun, consumer-friendly treasure hunt. As soon as we saw these unique golden lids, we immediately thought about brightening up our customers’ shopping experience and their snacking moments.”
To enter the Find The Golden Lid Sweepstakes, participants are encouraged to visit their local Walmart store and look for a golden-colored lid on any Fresh Cravings Hummus product found in the deli section. Once a golden lid is found, participants must post a photo or video to Instagram of the Fresh Cravings Hummus with the golden lid, include the hashtags #FreshCravingsGold and #FCSweepstakes, and mention @FreshCravingsSalsa. For the entry to be eligible, participants must also follow Fresh Cravings on Instagram.
Three cash prizes remain in the sweepstakes, which include two drawings with ten $500 winners and a final grand prize drawing where one lucky winner will receive $5,000. Winners are randomly selected and announced via Fresh Cravings’ Instagram story and via direct message.
For more information about Fresh Cravings’ Find The Golden Lid Sweepstakes including rules, visit https://www.freshcravings.com/goldenlidsweepstakes. To learn more about Fresh Cravings and where to find its hummus at a Walmart near you, visit www.freshcravings.com.