NEWARK, DEL. — The International Fresh Produce Association (IFPA) has announced the keynote speaker for its Brandstorm 2022 event May 16-18 in San Diego.

Scott Shellstrom, creative director, speaker and artist, will deliver an interactive keynote, “Unleash Your Inner Da Vinci,” on May 17. The address features Shellstrom’s improv and artistic talents and includes rarely heard stories about Leonardo Da Vinci.

BrandStorm 2022 features three days of the most impactful marketing topics and innovations in the fresh produce industry, including the latest trends in consumer purchasing behavior, branding, sustainability, and retail formats, according to IFPA.