DALLAS — Avocados From Mexico’s marketing plan for the 2022 Super Bowl will feature a return to TV advertising and football legend Drew Brees and the “House of Goodness,” a virtual avocado-themed home that consumers can navigate through, including taking a selfie with Brees.
House of Goodness visitors can also enter a sweepstakes for a chance to win their very own "House of Goodness" with a $100,000 Smart Home Makeover.
AFM’s Super Bowl plans also include in-store QR codes that drive directly to the brand's website and a new partnership with eCommerce Acceleration platform MikMak.
During the weeks leading up to the Super Bowl, AFM is responsible for approximately 95% of avocado sales in the United States. AFM has built its brand around this occasion, and recently announced its return as an advertiser with the 30 second spot.
"We've built the AFM brand on a foundation of innovation – now, we're back in the Big Game with not only an ad but another innovative, fully integrated campaign," said Alvaro Luque, AFM’s president and CEO. "We're leading into the future by combining best-in-class brand building with data- and technology-enabled shopper and digital strategies that will make the 2022 Big Game campaign the most effective we've had to date."