A pilot test for a new dinner kit that allows time-starved customers to quickly prepare nourishing family meals in less than 30 minutes was launched today at a Square One Markets convenience store in Bethlehem, Pennsylvania.
The all-in-one kits provide healthy options to consumers and eliminate three significant downsides to many popular meal-delivery kits: cost, packaging waste and the need to plan a day or more in advance to order them.
Square One Markets is selling The Six O'Clock Scramble Fresh & Fast Family Dinner Kits™, developed by The Six O'Clock Scramble, a company dedicated to sharing fresh and fast family dinner solutions. The dinner kits provide all-in-one meal ingredients and recipe cards that contain everything time-stressed families need to prepare a fast, fresh meal. They sell for around $20 and are designed to feed a family of four. At $5 per person, the dinner kits are less than half the price of meal-delivery services — and without the packaging waste and carbon footprint from shipping. The kits also will feature some locally grown and produced ingredients from the Bethlehem area.
The September 30 launch at the Square One Markets store in Bethlehem includes cooking demonstrations and recipe sampling featuring the creator of the dinner kits, renowned cookbook author and The Six O'Clock Scramble CEO Aviva Goldfarb.
Square One Markets and The Six O'Clock Scramble worked with the Project on Nutrition & Wellness (PNW) and the National Association of Convenience Stores (NACS) to develop the family dinner kits.
Square One Markets, with nine stores in the area, will offer the dinner meal solutions for the next 10 weeks as part of the pilot test. A new meal will be offered each week at the test store.